Exhausted by the whirlwind of event planning? Press releases, promotions, vendor coordination – it’s enough to make your head spin. And let’s not forget the hefty price tag! But what if you could extract maximum value from all that effort?
Enter the magic of video.
Don’t let your event content gather dust! With smart repurposing, a single event video can become a goldmine of marketing materials, fueling your efforts for months, even years, to come.
Table of Contents
Here’s how video unlocks the full potential of your event:
- Spark Excitement: Generate pre-event buzz with captivating teaser trailers and snippets.
- Capture the Essence: Immerse viewers in the experience with a dynamic event recap video.
- Highlight Keynotes: Extract powerful speaker segments for targeted promotion.
- Fuel Social Media: Create bite-sized video clips perfect for engaging social media posts.
- Showcase Success: Impress future sponsors and attendees with a compelling event sizzle reel.
Leading events like the Consumer Electronics Show (CES), construction trade show CONEXPO-CON/AGG, and cybersecurity show RSA Conference all turn to video to attract and engage prospective audiences. In this article, we will discuss what is a corporate event highlight video and how you can create one for your event in the future.
What is a corporate event highlight video?
Forget fleeting moments – capture the essence of your corporate event with a captivating highlight video! Just like a movie trailer or a wedding montage, these dynamic snippets condense the best of your event into a powerful, bite-sized package.
But here’s the beauty: highlight videos aren’t limited to traditional gatherings. From town hall meetings and bustling trade shows to inspiring online charity events, these versatile tools amplify your message across the board.
Imagine:
- Engaging Town Halls: Spark interactivity and boost employee morale with a highlight video that captures key announcements and energizing moments.
- Virtual Events that Last: Extend the reach of your online event with a captivating highlight reel that showcases valuable content and speaker insights.
- Trade Show Triumphs: Don’t let your trade show booth fade into memory. A highlight video keeps the momentum going, reminding attendees of your brand’s impact.
These power-packed videos are more than just a recap – they’re strategic tools that:
- Boost Brand Awareness: Leave a lasting impression on attendees and potential clients.
- Drive Engagement: Spark excitement for future events and initiatives.
- Amplify Key Messages: Reiterate important takeaways and ensure your message resonates.
In today’s fast-paced world, attention spans are precious. Highlight videos capture the essence of your event, igniting interest and maximizing your impact.
Types of Corporate Highlight Videos
There are 2 main types of corporate highlight videos that you can create for your event.
1) Official After Movie or Highlight Recap Video
Relive the Magic: Event Recap Videos Take You There!
Longing to revisit the energy and excitement of your recent event? Event recap videos are your portal back in time!
These immersive experiences go beyond a simple highlight reel. They offer an intimate glimpse into the heart of your event, showcasing all the impactful moments that unfolded.
Imagine:
- Relive keynote speeches and panel discussions that sparked inspiration.
- Experience the buzz of networking sessions and forge new connections.
- Witness the excitement of product launches and interactive demonstrations.
Recap videos don’t just capture the event, they capture the emotions. They allow attendees to relive the experience and ignite a sense of community. For those who couldn’t attend, they offer a compelling window into the event’s atmosphere and value.
The benefits extend far beyond nostalgia:
- Boost Brand Loyalty: Recap videos remind attendees of the positive experience they had, fostering brand loyalty and trust.
- Generate Excitement for Future Events: Recap videos ignite anticipation for upcoming events, encouraging repeat participation.
- Share Valuable Content: Recap videos can be used as a valuable resource, allowing viewers to revisit key takeaways and presentations.
Event recap videos are the perfect way to extend the reach and impact of your gathering. They’re a powerful storytelling tool that keeps your event alive long after the curtains close.
2) Event Promo or Highlight teaser
Don’t Miss Out! Fuel FOMO with Irresistible Highlight Teasers.
In today’s overflowing event landscape – online, onsite, and even hybrid options – standing out from the crowd can be a challenge. Enter the highlight teaser – your secret weapon for igniting attendee interest and fueling FOMO (fear of missing out).
Wondering how to craft a viral-worthy teaser that sparks excitement? Here are 5 tips to transform your event video recording into a magnet for attendees:
1. Captivate in Seconds: Attention spans are fleeting. Hook viewers in the first few seconds with high-energy visuals, captivating music, and a clear message about your event’s value.
2. Showcase the Buzz: Don’t just tell, show! Teaser trailers should be a taste of the electrifying atmosphere that awaits. Feature engaging speaker snippets, snippets of lively networking sessions, and glimpses of exciting activities.
3. Highlight Exclusivity: Give viewers a peek at something special – a sneak peek at a keynote address, a glimpse of a behind-the-scenes interview, or a hint at a surprise guest appearance.
4. Spark Curiosity: Leave viewers wanting more! End your teaser with a compelling call to action, urging them to register before it’s too late.
5. Optimize for Sharing: Make it easy for viewers to spread the word! Integrate social media sharing buttons and encourage viewers to tag friends who might be interested.
By harnessing the power of the highlight teaser, you can turn your event video recording into a strategic tool that drives attendance and ensures your event is the one everyone’s talking about.
Why event highlight videos?
Event planning is a whirlwind. Between endless to-do lists, crafting promotional content, and juggling vendors and stakeholders, your plate is full. But take a deep breath – there’s a powerful tool that can maximize your efforts: event highlight videos. Here’s why you should prioritize them:
1. They Drive Results. Period. People are wired for video. They’re more engaging, dynamic, and capture attention far better than text-heavy landing pages. Think about it – 59% of executives would rather watch a video than read! Highlight videos showcase the true essence of your event, giving potential attendees a clear picture of what to expect. This translates to higher registration rates and a more engaged audience.
2. Easier Than You Think (Even on a Budget). Don’t be intimidated by professional videography. With the right online video editing tools and a few handy tips, you can create stunning, professional-looking highlight videos without breaking the bank.
3. Long-Lasting Value & ROI. Event highlight videos aren’t a one-shot deal. They have a remarkably long shelf life. Use them immediately after your event, then repurpose them throughout the year:
- Express gratitude to your amazing team with an internal video.
- Attract new sponsors and attendees with a compelling teaser reel.
- Boost brand awareness on social media platforms.
According to OptinMonster, video marketing delivers a 54% increase in brand awareness, and 93% of marketers credit video with securing new customers. That’s the power of video in action!
Ready to effortlessly create professional event videos, from LinkedIn promos to Youtube and Insta Reel highlights? Motion Pop Media’s production services make it simple. We handle the complexity, you reap the rewards. Let’s create a captivating highlight video that fuels excitement for your next event!
Overcoming Hurdles: Challenges Encountered in Crafting Event Highlight Videos
We get it. Videos are king, but creating them can feel like scaling Mount Everest – especially when you’re short on time, resources, and inspiration. Here’s the good news: You don’t need a Hollywood budget or a team of video wizards to create impactful event highlight videos.
Here’s why some businesses shy away from video:
- Time Crunch: Between juggling endless tasks and managing footage, creating videos can feel like a time vortex.
- Skill Gap: Crafting captivating videos with “stop-and-rewatch” appeal requires some video know-how. Without an in-house creative team or the budget to outsource, the task can seem daunting.
- Inspiration MIA: Summoning your inner Picasso while managing a million event details can feel impossible. A plain vanilla video won’t capture hearts (or registrations).
But here’s the secret: You don’t have to do it alone!
Motion Pop Media isn’t just another event video production company. We understand the whirlwind of event planning, and we’re here to make creating a show-stopping highlight reel a stress-free experience.
Here’s why Motion Pop Media is the perfect fit for your event:
- Experienced Storytelling: We go beyond capturing footage; we craft a narrative that showcases the heart and energy of your event.
- Seamless Production: We handle everything from pre-production planning to final edits, ensuring a smooth and efficient process.
- High-Quality Results: Our team is equipped with cutting-edge technology and expertise to deliver stunning visuals that elevate your brand.
Planning your next conference, tradeshow, exhibition, or company event? Let Motion Pop Media turn your event into a captivating video that engages your audience and fuels your marketing efforts.
